Ukraine on the map of European lobbying: results of the Public Affairs Summit Brussels 2025

On November 5-6, one of the largest professional forums of the year, Public Affairs Summit 2025, took place in Brussels, bringing together more than 1,500 experts in government communications, GR, advocacy, and European institutions.

Oleksandr Kamenets participated in the Summit as a member of the Ukrainian National Lobbyists Association (UNLA).

The main topics of the summit:

1. From Brussels to the Capitals: Unlocking the Power of National Stakeholders

Discussion on how national institutions – parliaments, regions, professional associations – can become active partners in the European decision-making process.

For Ukraine, this is especially important: we need to build not only a dialogue with Brussels, but also a network of influence in our own regions, making them participants in European integration.

2. Green vs Industrial Deal: Backtrack or Breakthrough?

How to combine green transformation with industrial development? The EU is seeking a balance between environmental goals, technological innovation, and industrial competitiveness.

For Ukraine, which is facing the challenge of economic recovery and modernization, this is a key benchmark. Integration into the “green” European market should not be a burden, but a driver of our development.

3.Digital & Data Tools in Public Affairs

Digitalization, big data and AI are changing the logic of interaction with EU institutions. Analytics is becoming the basis for successful lobbying.

This is a signal for the NALU and Ukrainian organizations: it is time to actively use digital tools, measurable impact indicators and modern analytics in their activities.

Participation in such events shows that the Ukrainian professional community is ready to be part of the European public affairs ecosystem.

The UNLA is developing its own model of transparent, ethical lobbying, compatible with EU standards, and it is now our duty not only to learn but also to add Ukrainian experience to the European dialogue. Today, Ukraine not only learns from Europe, but also brings its own experience of responsible representation of interests.